Isn’t it disadvantageous to possess outbound backlinks?
No. So-called “dead-end pages” (pages with many inbound links, but no outbound links) are usually rated negatively by Google (and other search engines), since links to other Internet pages effectively form the basis of the ranking concept. In addition, it has been determined that links to content-relevant pages even increase the ranking of the linking page.
Furthermore, the income you receive can be used to purchase other links in order to raise your ranking further. In this way, the direct exchange of links can be circumvented so that, theoretically, you can secure your high ranking at virtually no cost.
teliad recommends that you pay attention to quality, content and content relevance when creating links and do not over-exploit backlink trading. In fact if a web page has a very large number of outbound links (in the footer for instance) that are content-irrelevant and are constantly changing it is relatively easy for the Google algorithm to detect that a page is probably selling backlinks. For this reason the excessive sale of backlinks is not recommended. If a web page incorporates too many thematically-irrelevant links there is a danger that the backlinks will be blocked and in extreme cases further penalties will follow. You can find additional information in our comprehensive guides in our „Help“-section.
