Placing a campaign and specifying campaign details
The strategy for a link building campaign depends on various factors and the envisaged targets. The main points we will ask you about in our "Create a campaign" form are summarized below. We use this information to decide on the concept and support your campaign based on your targets. Please read the individual items carefully in order to avoid potential sources of error. If you have no clear ideas, you can omit details and leave the analysis and assessment to teliad.

Target URL for the link building campaign
You must specify at least one URL for which the links should be set during the link building campaign. If you wish to have text links set for more URLs in this domain as part of this campaign, you can add existing URLs or alternatively provide descriptions. You can also start a separate campaign for other subpages of a domain. Please note that, in any case, you can only specify URLs in the same domain for a single campaign. (e.g., yoursite.com and yoursite.com/yoursubpage).

Budget and Procedure
A monthly budget must be set for each campaign. The minimum budget is 150 €. teliad charges an additional service fee of 10 %. The campaign has a minimum period of validity of 3 months, which must be completely paid for in advance. At the end of the minimum period of validity the campaign can be extended on a monthly basis using the pre-installed extension function. The budget is invoiced once a month for payment in advance. Please bear in mind that link building campaigns can only achieve real success in the long term.
 
The budget used is accurately settled in subsequent invoices on the basis of the bookings made. The specified budget serves teliad as a reference value which can deviate slightly up or down (by 10% maximum). The reason is that the exact amount each month depends on the bookings made, and the prices of these can change at any time. A change in the link structure because of a slight change in price would not make sense.
 
Furthermore, you can choose whether teliad should use all of the monthly link building budget immediately or over a period of two - three months (more gradual link building). Any unused budget will be accurately accounted for in subsequent months.

Campaign Type
The type of campaign can be accompanied by certain specifications, i.e. additional link building measures are carried out or this is your only link building measure for the specified URL.

Link Structure
Does your URL already have an extensive link structure and should the focus be on further strengthening this? Or should the link structure be mainly built up slowly within the framework of this campaign?

Ranking / Specifying Keywords
You can decide whether you wish to focus on improving the ranking of certain keywords or whether you wish to improve the power of your ranking in general, something which is particularly useful with large portals.
 
If you wish to improve the ranking of certain keywords aligned to your OnPage factors, you can specify these keywords on the form. If you do not specify any keywords, teliad will determine the appropriate keywords for your URL in terms of your OnPage factors and much more additional data.

PageRank distribution
Via PageRank distribution you can decide whether you prefer wide PageRank variation for example, or whether you only wish to buy high PageRanks within your campaign. Specifying the PageRank distribution is only meaningful if this is an accompanying campaign and you already have concrete ideas. Failing this, teliad will pay attention to meaningful, content-relevant linking depending on the target URL and budget. Content-irrelevant links no longer lead to the desired results. With linking, the content relevance of two webpages is much more important than PageRank.